Sam Dunlop Doyle
Projects
'Hey, whats this under my beer mat?' Boom. Job done.
'Hey, whats this under this toilet seat?' You're welcome; just saved your life.
'Hey, whats this under my beer mat?' Boom. Job done.
RSA:
Intoxicated Pedestrians.
2 out of 3 pedestrians killed on Irish roads in 2011 had alcohol in their systems at the time of death.
This campaign (aimed primarily at males 18-50) hopes to remind people that getting home is just as important as going out.
Suggestions on the daily mail website and paper
Goal of this video advert is to show people that if they enjoy treats in moderation they don't have to feel guilty, but portrayed in a memorable way!
Suggestions on the daily mail website and paper
"Skip the Trip!"
-Cadbury Crispello
For this brief Cadbury wanted the spotlight on their new light but tasty chocolate treat.
The campaign aims to show people that eating a high quality bar that hits the spot avoids over indulgence and that dreaded guilt trip!
Smuggling toilet paper down blouse
Busy bee
Height issues?
Smuggling toilet paper down blouse
Orpens Irish Cider
Orpens were looking to spread the good word about their new cider to us and I decided to continue with their honesty of their ingredients in their drink: up to 7 varieties of apple and sparkling irish spring water.
Orpens enjoy being honest with their ingredients so isn't it time we were all honest with each other?
Plan Ireland
Plan Ireland were looking for a compelling campaign for raising funds for children in need. The project was to focus on online media but with additional offline elements.
So I came up with the idea of
"Seasonal Stickers".
National Newspapers
of Ireland
Over half a million newspapers bought in Ireland per day and yet brand managers are still investing more and more in new media.
Its time to take a step back and refresh ourselves on the benefits of good old print.